Driving digital fundraising outcomes for you, advocating for change, reaching beneficiaries, and raising awareness for your cause.
You get access to $10,000 in free Google Ad credit each month thanks to the Ad Grant, which can significantly advance your cause. Customers like The Smith Family and World Animal Protection put their trust in us to maximize their ad grant return.
Lifetime Monthly
"In-Kind" Ad Spend
Conversion Rate Optimization
& Ad Management Setup Inc.
Beautiful CMS Website 100% Grant Compliant
Guaranteed 5%+ CTR
& min. $8K+Monthly Spend
Badaboost Ad Grants is a French nonprofit that helps other nonprofits obtain and then manage Google Ad Grant ad accounts to do social good.
Help those who are actively searching for your organization's concerns, such as "animal rights," "human rights," "endangered species," and so on, find it.
DRTV (Direct Responsive TV Advertising), print commercials, radio ads, and general PR are all examples of support activities that you may run in other channels. ALL of these initiatives tend to generate response through search.
As part of your fundraising telemarketing effort, generate leads for conversion.
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We charge a set fee to set everything up and deliver your grant, then we hand over the keys and you keep the grant in your name forever. You can keep us on to run your ads for a modest retainer (recommended) or you can remove us from your account and you are free as a bird. The price? We charge differently depending on your needs and situation. Please book a call to get a no-obligation free quote.
You can! However establishing a legally compliant non-profit / charity and Google Ad-Grant campaign which is effectively spending 85-95% of the grant allowance is extremely difficult. Google Ad Grants are not the same as Google Paid Ads. We estimate that on average it may cost you 6-9 months of your time before you or your team realise the complexity involved. Most self-managed campaigns struggle to spend more than 10% of their monthly allowance.
Advertising is the only service covered by Google's $10,000 in-kind monthly allowance, meaning no other services are included, such as setting up and registering a hybrid non-profit arm.
Since obtaining and managing the Google Ad Grant can be enormously challenging and time-consuming, many organisations choose to work with specialists like Badaboost Ad Grants who have a track record of maximising monthly allowance spend and ensuring the non-profit is quickly established and accepted by Google. If not, we guarantee a complete refund. To date we have not had a single non-profit refused by Google.
Through Google Ad Grants, which offers up to $10,000 USD per month in-kind search advertising to eligible non-profits. The Badaboost Ad Grant strategy is to encourage existing for-profits to create a ‘parallel-hybrid’ non-profit arms, that offer expert industry knowledge and education as thought leaders, to elevate their reputation by getting them involved in issues they care about.
This applies not just to Fortune 500s but small business as well. The reputation ‘halo-effect’ invariably brings invaluable indirect business whilst our clients are able to meaningfully contribute to their related causes.
You can generate ads to appear on Google Search once we sign you up for a Google Ad Grants account. Once approved, you will be given an allowance of $10,000 USD in Google ‘in-kind’ advertising per month. The advertisements for your business will either show on your own or underneath other sponsored advertisements. The Google search results pages show these text-based advertisements.
Given that most Ad Grants hardly spend $500 to $1,000 of their $10,000 monthly Google Ad Grant "budget," this is often the case for organisations that have not organised expert ad management. It takes a lot of time and effort to configure the Google Ad Grant for the best traffic settings, target market, write compelling ad copy and content, and put practical tracking into place. If you don't, it very likely won't work the way you want it to or will be ineffective.Badaboost Ad Grants however have organised all of this for you in our Ad Grant package. We average every month 85-95% of $10,000 being effectively spent for our clients with targeted results. This means that for every $1 you spend on our monthly services we ensure that you receive $9 in actual spend for your non-profit on Google Ad Words from your Google Ad Grant.
Your Google Ad Grant allowance cannot be accumulated, therefore this is not possible. Every month, a new $10,000 allowance is issued. The good news is that as the Google Ad Grant programme has been running since around 2003, it is likely that as long as your non-profit is complying with Google Ad Grant policy, your non-profit will receive this monthly amount in perpetuity.
Your organisation will never be fined for spending more than its monthly Google Ad Grant budget. No payment details are required to run a Google Ad Grant with Google, meaning that there is no way for you to enter payment information into a Google Grants account. Once your daily spend of $329- USD is spent, the advertising for the day will cease. Your only concern is ensuring that maximum amount for the day is indeed wisely spent. Your commitment with Badaboost Ad Grants means that you only need to contribute $1,000 per month to ensure maximum ‘targeted’ ad spend of your allocated $10,000 per month, as well as ongoing compliance and maintenance of your non-profit website.
Google has a policy that websites must be updated with fresh content or iterations of existing content every 90 days. Google is strict on this policy and failure to comply with this can result in your Google Ad Grant account being suspended. Once suspended it is very difficult to have your account (and corresponding Google Ad Grant), reinstated. In order to counter this contingency, Badaboost Ad Grants ensure compliance for our clients with regard to regular updating of web-content for your non-profit website, so you need not worry about suspension issues.
This is no longer true after 2017, although it formerly was. By adopting the ‘maximise conversions bid’ approach, we are now permitted to offer more than $2.00 per bid to our clients. We specialise in optimising this based on the needs of your business and the current online demand for particular search terms.
Unlocking extra capabilities like re-marketing, image advertisements, and video ads is possible with ordinary accounts, which are a terrific way to increase your effect. Because Ad Grants advertising are auctioned off separately from paid ads, your accounts won't be in direct competition with one another. This is of course also possible under the ‘hybrid’ structure whereby your for-profit advertising runs in concert with your non-profit to enhance your overall market effect.
Relevancy is indeed rewarded by Google Ads. Small, local businesses who focus their ads with geographic keywords may actually outperform national organisations. This is particularly relevant with regard to your local area and the ‘specificity’ of your service, rather than a blanket advertising approach. Your allowance then becomes very effective when you are allocating your allowance to only to a particular service within a state, region or metro area.
Badaboost Ad Grants have searched worldwide for the most business friendly solutions within the parameters of the Google Ad Grant policy. To this end, as non-profits are able to advertise across jurisdictions, we establish client non-profits in France quickly with minimal to no additional administration of the non-profits, as long as the non-profit is earning below a set amount. Our Grantee clients are still able to use their allowance in the USA or other country with minimal fuss, quickest processing times (around 21 business days from establishing non-profits until their grants to go live) and minimal expense.
Absolutely. Thanks to tools like Google Analytics and Google Tag Manager, we can efficiently track ROI for the Google Ad Grant. This means you will benefit from our monthly reports on the success of your campaign, including our conversion targets of your allowance and traffic to your site. Our campaigns are well thought out, targeted and treat every allowance dollar with the greatest care.
This is true to some extent as Google Ad Grants and Google Paid Ads are not auctioned on the same platform. However, with Badaboost Ad Grant you will achieve an effective purchasing power of x9 ($9 for every management $1 you spend with us), over paid advertisers. Therefore, although Ad Grants advertising cannot traditionally compete with premium accounts because it must appear below ‘$1 for $1 paid advertisements’, Ad Grant advertisement are still high on the page and first (above SEO results), if no $1 for $1 paid advertising is featured above them. Moreover, Badaboost Ad Grant campaigns are well thought out and targeted based on experience, whereby you will effectively be leveraging your non-profit ad grant x9 purchasing power and utilising alternative advertising means, to out-advertise (not out-purchase), your competition.